Anita Barclay

Anita Barclay serves as Chief Operating Officer of RealWay Australia, bringing operational precision, strategic clarity and structured systems thinking to one of Queensland’s recognised real estate networks.

With a background spanning executive operations, compliance governance, marketing strategy and technology integration, Anita operates at the intersection of structure and growth. Her focus is on strengthening RealWay’s operational foundations, ensuring brand consistency and building scalable systems that support sustainable expansion across the network.

Anita plays a key role in shaping RealWay’s marketing direction and brand consistency across offices. She works across digital strategy, campaign structure, content positioning and systems integration to ensure marketing is aligned with performance, compliance and long-term brand integrity.

Working across business operations, systems development and strategic planning, she is known for translating vision into operational clarity, aligning structure, process, marketing and performance to create measurable outcomes.

Her approach combines commercial awareness with detail-driven implementation, positioning RealWay as a structured, high-performing network grounded in Real Service. Real Results.