How to create a winning listing for your property

In markets where there is a lot of competition with many listings or even in those when the listing pool is scarce, a great marketing campaign with the right elements can be key in finding you the fastest possible buyer at the best price.

Agents may talk with you about the prospect of advertising the property off-market first prior to going to an on-market listing, where they may advertise to a select database in the beginning. Ensure that your agent is guiding you with a winning strategy around the listing so that you aim to get higher numbers of interested parties through the door.

Engage the right agent

A good sales agent will discuss a marketing strategy example with you at the listing presentation and should be able to provide examples of similar properties that they have sold in your area that are comparable.

Look at these examples after the listing presentation and consider your meeting with the agent and the marketing to assess whether their vision and values align with yours. You will be spending some time talking with the sales agent during the campaign and it is important that you agree on the direction of the sale.

Consider professional styling when listing

Our sales agents will talk with you about the options for professional styling of the property prior to listing it for sale and during the sales campaign. If professional styling is not possible, they can also discuss options and affordable packages for virtual furniture, especially for professional photography.

Professional and virtual styling can help in achieving the best result and price for your home as everyday clutter is cleared and potential buyers can see as much as possible of the property and view themselves in the space.

Professional photography and video

During your listing appointment, our sales agents will discuss packages for professional photography and video. The value that professional photos and video can bring in a rapidly moving market can be the difference in the final sale price of your home.

Professional photography helps to showcase the home and its features in the best light, and it is the first impression that a buyer will get of the property which is why it is important to get it right.

Video walk-throughs can show the outlay of the home and give those who are interstate or international more access to view the property and make a more informed decision when it comes to the sale.  Video is a relatively new addition to the real estate marketing mix, you can read more about the benefits of selling with video here.

Explain the property features in words

Advertising your home needs to tell a story. The benefits of the home, its history, its uniqueness, and its features will appeal to buyers and make them want to come through the inspection and make an offer.

Our sales agents will work through the copy with you as part of the marketing strategy to ensure that the characteristics of your home are showcased including how it feels to walk through the property and the benefits of your neighbourhood including amenities and local finds.

Contact our team and we can make an appointment to provide an appraisal on your home and talk about the best marketing strategy for you.